Logo

logo brand guideline

© 2018 Dynatrace LLC. All Rights Reserved

In order to build and improve on a consistent brand perception for Dynatrace it is necessary to use our logo correctly as well as the correct logo based on your particular use case and application. Find on this page both the download of the all-in-one logo pack including all variants as well as usage guidelines on how to use those variants.

Download all-in-one logo pack

However, if you have any special usecase and need .eps files, please use the following download.

Download .eps logo pack

If you have to use the logo within a text-based user interface, use the ASCII variant. Make sure to use the ASCII logo for text-based user interfaces only!

Download ascii logo pack

Variations

The Dynatrace logo is available in 8 different variations. No more, no less. The preferred variation is horizontal, colored and inverted on dark grey. However, that format can not be used in any situation. Therefore we have created fallback variations (monochrome, vertical). The variations below are ordered by priority of usage.

Dynatrace logo negative horizontal

Dynatrace logo monocromatic negative horizontal

Dynatrace logo positive horizontal

Dynatrace logo monocromatic positive horizontal

Dynatrace logo negative vertical

Dynatrace logo monocromatic negative vertical

Dynatrace logo positive vertical

Dynatrace logo monocromatic positive vertical

Dynatrace ascii logo

Colors

Here's the set of colors used for the logo. Use the dark grey as the background for the colored logo. We do never use black.

Blue

Lime Green

Green

Purple

Dark Gray

Spacing & margins

Stand-alone

To properly present the logo, a minimum distance between the logo and other elements must be observed. Signet and logotype always appear together. Do not break them apart.

Spacing guides for the dynatrace logo in vertical and horizontal

In combination with a 3rd party brand identity (e.g. partners) iwe use the colored logo only. As a divider use a vertical 1px line #1a1a1a colored. The partner logo has to be vertically centered and horizontally left aligned always. The maximum size should not be longer or higher than the Dynatrace logo.

Partner logo spacing for horizontal dynatrace logo

Partner logo example for horizontal dynatrace logo

Partner logo spacing for vertical dynatrace logo

Partner logo example for vertical dynatrace logo

Product & project logos

To keep the focus on all our internal and external project and product logos on Dynatrace as a company, we keep the Dynatrace logo always as is and post-fix it with a product name, if necessary. If you want to refer to a Dynatrace related module, service or anything else use the Dynatrace logo + the name of the service, module etc. in Bernina Sans Narrow Light.

Alterations

Are you wondering what not do do with the Dynatrace logo? Check out the dont's below for a comprehensive list of things to avoid. :-)

Don't resize the logo Don’t resize just the logotype of the logo.

Don’t add drop shadows, gradients glossy effects and strokes to the Dynatrace logo. Don’t add drop shadows, gradients glossy effects and strokes to the Dynatrace logo.

Don’t manipulate the color shades of the full color signet. Don’t manipulate the color shades of the full color signet.

Don’t deform the logo. Don’t deform the logo.

Don’t add reflections to the logo. Don’t add reflections to the logo.

Don’t place the logo on gradients. Don’t place the logo on gradients.

Don’t place the logo on backgrounds that provide barely sufficient contrast. Don’t place the logo on backgrounds that provide barely sufficient contrast.

Don’t add letters by using the Dynatrace font. Don’t add letters by using the Dynatrace font.

Don’t place the logo over busy photographic backgrounds. Don’t place the logo over busy photographic backgrounds.

Don’t change the color specifications with the signet or the logotype. Don’t change the color specifications with the signet or the logotype.

Don’t make the logo a single color. Please use the monochromatic versions for this case. Don’t make the logo a single color. Please use the monochromatic versions for this case.

Don’t resize just the signet of the logo. Don’t resize just the signet of the logo.

Don’t create logo constructions by using just plain text. Don’t create logo constructions by using just plain text.

Don’t use unapproved logo and type lockups. Don’t use unapproved logo and type lockups.

Don’t rotate the logo. Don’t rotate the logo.

Don’t attach text or logos of any kind to the signet. Don’t attach text or logos of any kind to the signet.

Don’t use the logo without signet. Don’t use the logo without signet.

Don’t add an outline to the logo. Don’t add an outline to the logo.